Following a successful Sonar meeting in Malaysia last year, RCF recently hosted a two-day meeting in Bali for its distributors in the region. ‘We like to think that we’re a big family and feel that these meetings help to strengthen our relationships,’ explained RCF’s Asian Pacific sales manager, Lars Yoshiyama.
Distributors from as far afield as New Zealand and Japan came to Bali to better understand the latest RCF technologies and products, including the TT+, Media and Acustica loudspeakers, Ayra monitors, IPS amplifiers, Forum conferencing solutions, RDNet 2.0 software, together with the digital AX/MX matrix and DXT evacuation systems.
The new Livepad mixers on display at the Hotel Magani certainly took the eye of all those who attended. The four new models represent a new market for RCF and fill a much-needed gap in its product catalogue as a complete solution provider in addition to providing increased brand visibility. The aggressively priced LivePad mixers feature USB interfaces, three-band equalisers, 99 pre-sets, 4-6 microphone inputs in addition to an MP3 recorder, Bluetooth and Player cards.
‘By having full control of the signal chain, the LivePad mixers are compatible to our other products and are more dedicated to our speaker designs,’ commented sales director Alberto Ruozzi.
Mr Yoshiyama shed further light into the investment taken by RCF in hosting such an event. ‘Sales increased by over 30 per cent in the region last year, so we need to work more closely with our partners. You cannot really achieve that during a trade show such as Frankfurt Pro Light + Sound. On one hand, it is good for us as a manufacturer to spend two days explaining our products in greater detail, but on the other hand it is equally important for us to better understand how their markets work. At the same time, we encourage group discussions between different partners in a relaxed setting in which they can share their experiences and learn from one another. For example, some partners are stronger in the live than the fixed installation markets, so they can relate to one another and learn from each other’s experiences.’
Following the first day’s activities, the delegates spent the evening on a sunset cruise off the Bali coast.