Lars Yoshiyama appointed as PA Export Sales Manager

Lars Yoshiyama has been appointed as European Sales Manager for RCF’s Commercial Audio and Congress Systems.
Since he started working in the audio business, Yoshiyama has served as Export Sales Executive for several important Public Address systems manufacturers, gaining great experience in all aspects of the market.
Lars will focus on developing new business and expanding RCF Commercial Audio and Congress Systems sales in European Markets. His activities will be based in the company’s headquarters in Reggio Emilia, working in close contact with RCF Product Management and Technical Support teams. Thanks to his great experience Lars will expand the distribution network for RCF Commercial Audio end Congress product ranges and will develop a solid base for the Company’s further expansion in these growing markets.
”I’m proud to join a company with a 60 year history in audio manufacturing”, said Yoshiyama. “At a time when the PA market focuses largely on product compliance with the latest norms, RCF has a wider approach. Along with product certifications, new positions in sales and technical departments are created. The product developments are especially inspiring. New PA systems are in the pipeline and this gives me a fascinating future prospect for RCF and its distributors.”